BROADCAST COMMERCIAL SHOOT

SOCIAL MEDIA CONTENT

WEBSITE VIDEOS

I WAS APPROACHED BY THE INCREDIBLE & TALENTED PEOPLE AT REAL ART TO SHOOT A BROADCAST CAMPAIGN FOR CHIPOTLE FEATURING EIGHT OHIO STATE UNIVERSITY BUCKEYES, INCLUDING LINEBACKER CODY SIMON, DEFENSIVE END CADEN CURRY, WIDE RECEIVER MARVIN HARRISON JR., RUNNING BACK TREVEYON HENDERSON, LINEBACKER TOMMY EICHENBERG, RUNNING BACK MIYAN WILLIAMS, CORNERBACK JORDAN HANCOCK AND TIGHT END JOE ROYER.
THIS BEING THE BABY OF INCREDIBLE DIRECTOR, ANDY NICK, I WANTED TO SET US UP FOR SUCCESS AND KNOCK THIS BABY OUT OF THE PARK.

STORYBOARD

NOTHING HELPS PLANNING AND LOGISTICS MORE THAN PUTTING TOGETHER A STORYBOARD. IN SOME CASES IT HELPS TO PRIORITIZE SHOTS, REMOVE SHOTS, CONSIDER IN-CAMERA TRANSITIONS AND DETERMINE ITS COHESIVENESS THROUGHOUT. IN THIS CASE, WE HAD TO PRIORITIZE OTHER FOOTAGE AND COULDN’T FIT THE REALLY BADASS EXTERIOR STADIUM SCENES WE SHOT (I GUESS THAT JUST MEANS WE HAVE TO MAKE A DIRECTOR’S CUT).

IT IS ALSO A GOOD REMINDER OF ANY UNIQUE TOOLS WE NEED TO HAVE AT THE READY. FOR EVERY JOB I ALSO PUT TOGETHER A SHOT SHEET, SHOWN WITH THE STORYBOARDS, THAT HELPS ME AND MY TEAM KEEP TRACK OF EVERY DETAIL ALONG THE WAY INCLUDING WHICH CAMERA, LENS, CAMERA SUPPORT, ANGLE, ETC I WANT FOR EACH SHOT.

WE WANTED A UNIQUE CAMERA ROLL AS THE DRUM MAJOR BENT BACKWARDS. SO I OPTED TO GO WITH A LAMBDA 3 AXIS HEAD. THIS OF COURSE MEANT ADDITIONAL SUPPORT ACROSS THE BOARD. WE ALSO NEEDED THE CAMERA TO QUICKLY TRANSFORM FOR USE ON SLIDER, SHOULDER RIG, HANDHELD, AND TRIPOD SINCE MY 2ND RED CAMERA HAD TO LIVE ON GIMBAL. IT WAS A FUN CHALLENGE. THE GUYS AT OHD STUDIOS WERE REALLY INCREDIBLE IN SETTING US UP FOR SUCCESS.

SPEAKING OF SETTING US UP FOR SUCCESS, EVERYONE FROM THE AGENCY ON THIS PROJECT WAS SO INCREDIBLE THROUGHOUT THE ENTIRE PROCESS TO ENSURE WE NAILED IT. EVERYONE FROM THE TEAM MAINTAINED SOLID COMMUNICATION, ALLOWED FOR CREATIVE FREEDOM AND KEPT EVERYTHING ON TRACK. SPECIAL THANKS TO ALISON, ANDY, TOM, AND PHIL!

DUE TO LOGISTICAL RESTRAINTS, I WASNT ABLE TO BRING ANYONE WITH ME FROM CHICAGO. IT WAS A LITTLE DAUNTING WORKING WITH AN ENTIRELY NEW CREW, BUT WE WERE ALL ON THE SAME PAGE THAT WE WANTED ABSOLUTE PROS WITH GOOD ENERGY AND A DIVERSE CREW. WITH THE HELP OF ALISON FROM REAL ART AND ELVIS FUNES FROM OHD STUDIOS, WE HAD AN INCREDIBLE TEAM.

BOTTLENECKS

WE ONLY HAD FOUR HOURS TO WORK WITH OUR TALENT, SO WE HAD TO WORK OUT A SCHEDULE WITH MAXIMUM EFFICIENCY TO GET ALL OF OUR SHOTS. WE NEEDED TO PRIORITIZE SCENES WITH HERO TALENT, WHILE ALSO GETTING EVERYTHING WE NEEDED WITHOUT HAVING TO GO BACK TO ANY ONE LOCATION. WE OPTED TO HAVE ONE TEAM AT THE STADIUM TO HELP LIGHT THE STADIUM SHOTS WHILE ANOTHER TEAM WENT TO PRELIGHT THE SECOND LOCATION, WHERE WE FILMED THE TEAM EATING CHIPOTLE. THIS WAS ESSENTIAL FOR GETTING THE SHOTS WE NEEDED WITHIN THE FOUR HOURS AND MINIMIZING COMPANY MOVES. WE WERE ABLE TO ACCOMPLISH THE BAND SHOTS EARLY MORNING, HERO TALENT LOCK ROOM SHOTS LATE MORNING, CAFE SHOTS IN THE AFTERNOON AND PICKUP SHOTS THE NEXT DAY (AT A MORE LEISURELY PACE). DOING ALL OF THIS TOOK AN INCREDIBLE AMOUNT OF COORDINATION AND PLANNING, AS WELL AS A REALLY TALENTED FOOD STYLIST, CHEF NICKY, READY TO GO WITH THE PREMIUM LOOKING FOOD AT THE CAFE.

IT WAS A VERY FAST COUPLE OF DAYS, BUT EVERY SECOND WAS SO FULFILLING AND FUN, THANKS TO THE AGENCY, AN INCREDIBLE TEAM, AND SUCH GRACIOUS, TALENTED PLAYERS. EVERYONE HAD SUCH GREAT ENERGY, COMMITTED 110%, AND HIT ALL THEIR MARKS. IT’S JOBS LIKE THIS ONE THAT MAKE ME FEEL SO GRATEFUL FOR THIS JOB.

OF COURSE WRAPPING PRODUCTION IS JUST THE BEGINNING OF A WHOLE OTHER WHIRLWIND…POST PRODUCTION. ON THIS ONE, POST PRODUCTION WAS TAKEN IN HOUSE BY REAL ART, WHICH REALLY HELPED US MAINTAIN THE VISION.

POST PRODUCTION

EDITING STARTED AS SOON AS WE WRAPPED DAY ONE OF FILMING. THE SOCIAL MEDIA VERSION HAD TO COME OUT FIRST, AND THEY WERE HOT FOR IT, SO REAL ART GOT RIGHT TO WORK WITH THE TALENTED EDITOR (AND DP), CODY BROWN. AFTER SOME BACK AND FORTH WITH THE CLIENT, WE HAD PICTURE LOCK IN ABOUT TWO WEEKS. THEN IT WAS ON TO COLOR AND VFX. WE HAD AFRIM ZENUNI KILLING IT ON COLOR AND INCREDIBLE VFX WORK BY GARRET BRUBAKER. GARRET HAD THE DIFFICULT TASK OF ADDING A CROWD TO THE STADIUM SINCE WE WERE OBLIGATED TO SHOOT ON AN OFF GAME DAY. HE ALSO LIVENED UP SOME CLOUDS FOR US ON A RELATIVELY GLOOMY DAY. AFTER LOTS OF FINE TWEAKING BY THE REAL ART TEAM, AFRIM AND GARRET, WE WERE ABLE TO PUT IT OUT A WEEK AND A HALF LATER.

NO DOUBT THIS WAS A FUN ONE! AS A BUCKEYE FAN, IT WAS AN HONOR MEETING THESE INSANELY TALENTED, GRACIOUS, PROFESSIONAL GUYS.

NONE OF THIS WOULD HAVE BEEN POSSIBLE WITHOUT SUCH AN INCREDIBLE AGENCY, TEAM AND CREW!!!

DIRECTOR - ANDY NICK
AE- TOM IMMEN
LEAD PRODUCER - ALISON WESTFALL
ASSISTANT DIRECTOR - PHILIP HEISS
DP - SAMER ALMADANI
AC - TIM SHUMAKER
SOUND TECH - SAM THOMPSON
GAFFER - ELVIS FUNES
SWING - DEVIN CHANG
BEST BOY - VINCE RESTIVO
KEY GRIP - MIKE SALAMONE
GRIP - TREVOR O’NEAL
DIT - TAYLOR TIGNER
PA - CASEY MCALLISTER
PA - DESIREE LEVINGSTON
HMU - ERICA STEWART
FOOD STYLIST - CHEF NICKY
VIDEO EDIT - CODY BROWN
VFX - GARRET BRUBAKER
SOUND DESIGN - CODY BROWN
COLOR - AFRIM ZENUNI

TALENT
CODY SIMON
CADEN CURRY
MARVIN HARRISON JR.
TREVEYON HENDERSO
TOMMY EICHENBERG
MIYAN WILLIAMS
JORDAN HANCOCK
JOE ROYER
BLOCK O